It is not a child’s play to build a successful e-commerce website. Unlike any other website, an e-commerce website is more about user-convenience than developer’s convenience. Thus, there are few common blunders that every business must learn to avoid and fix when building an e-commerce website.
#1. Confusing Navigation
What motivates customers to browse through your website is intuitive navigation. If customers are unable to find exactly the thing they are looking for, they are bound to leave the website. So, make sure to design simple menus and intuitive navigation with minimum clicks to quickly navigate customers to their desired products. Make use of analytics to find your exit pages and optimize these accordingly.
#2. Wrong Shopping Cart
It is usually a bad idea to choose the first e-commerce shopping cart you can lay your hands upon. Before businesses can decide upon their shopping cart, it is important to consider the features you are looking to have, the functionality requirements, budget, customer support and scope for customization. A good way to test the performance of a shopping cart is to either read through customer reviews or to initially go in for a trial version or demo.
#3. Poor Quality Images
A major concern with e-commerce sites is that people cannot actually feel or hold a product to check its quality. Thus, in order to tempt customers to buy your products, you need to have best quality product images. Make sure that you have images from multiple angles and the appearance changes with options like colour, size, style, etc. It is also important to ensure that the image quality is not compromised when accessed using phones and tablets.
#4. Missing Search Option
E-commerce websites allowing customers to search for desired products using the search bar are likely to bring in more conversions than websites that don’t. Thus, take care to make the searches as niche and relevant as possible so that customers can quickly find the exact products they are searching for. This way you can ensure that customers spend more time shopping rather than searching for products.
#5. Tedious Checkout Process
Poor design of the checkout page and asking unnecessary questions to customers can result in higher abandonment rate and decreased conversions. A simple and easy checkout process with only relevant fields is what you need. Design a page that has all the steps including checkout, billing, shipping and credit card details all on one single page. Remember, if you make it more difficult to pay for products than search for it, you have lost the game!
#6. Non-Secure Site
Online shoppers are most often hesitant to share their credit card and other secured details, especially when shopping with smaller e-commerce sites. Thus, it is important to have clear indicators of trust like HTTPS and certificates of digital security on your website.
#7. Non-Responsive Website
With mobile commerce fast taking a lead over e-commerce, it would be a huge mistake not to consider building a responsive website. Statistics indicate that almost 40% of consumers are likely to jump to competitor website after a bad experience with unresponsive website. As a major portion of the web traffic is moving to mobile platform, it has become mandatory for businesses to integrate e-commerce solutions that are mobile optimized.